The Effective CEO 2.0
Take Back Control of Your Time, Become More Productive and Lead More Effectively
Get the playbook CEOs, founders and executives in 25+ countries have used to stop reacting to whatever's in front of them, better manage their time, and get more of the right things done.
⭐⭐⭐⭐⭐
“This has been a game-changer for how I approach my days.”
⭐⭐⭐⭐⭐
“An outstanding guide to increase productivity, time management and leadership.”
⭐⭐⭐⭐⭐
“My productivity went through the roof. I achieved more last week than I’d done for the last couple of months.”
Inside The Effective CEO 2.0 you'll discover how to:
Get clear on what the CEO role actually requires, so you know your real priorities instead of reacting to whatever's loudest, and can finally lead rather than just respond.
The CEO Time Audit, to see exactly where your week is really going and remove yourself from the work that's keeping you stuck in the weeds.
How to delegate properly, transferring real ownership and not just tasks: set the right expectations, hold your team accountable, and stop getting pulled back in the moment you let something go.
The Effective CEO Planning Process, to structure your days and weeks around the tasks that actually matter.
Run better meetings, defend your time and get your team solving their own problems instead of bringing them back to you.
Use practical mindset tools and mental frameworks to break the overthinking, second-guessing and feeling like you're still figuring it out, so you can lead with real confidence instead of winging it.
DOES THIS SOUND FAMILIAR?
You have so many competing priorities that you often don't know what to focus on.
A lot of your time is spent stuck in the weeds and reacting to what's in front of you instead of the work that actually drives growth.
You're over-involved in things you know you shouldn't be, but when you try to step back, they don't get done properly or come back full of mistakes, so it feels easier to just do it yourself.
You have weeks where you have so much to do that it feels like you're drowning, and no matter what you do you just can't seem to get ahead.
You've never led at this level before, so a lot of the time you're figuring it out and hoping it doesn't show.
You put off decisions for days, turning the same thing over in your head, and by the time you've decided, the moment's often already passed.
With everything you're carrying, something always has to give and it's usually your time, your energy, or the parts of your life outside the business.
If that sounds familiar, you're exactly who I wrote this book for.
Why normal productivity advice stops working as your business grows
By now you've probably tried most of the obvious solutions.
Better planning. Productivity apps. Time blocking. Delegating more.
Maybe they even helped for a week or two. Then reality took over again.
That's because you don't have a time problem. You have an effectiveness problem.
Your day isn't driven by your to-do list...It's driven by everyone else's.
You already work harder than almost everyone around you.
The problem isn't how hard you're working. It's that too much of that effort is still going into the job you had when you built the business, not the one it actually needs from you now.
Nobody teaches you how to change that.
The Effective CEO 2.0 does.
Here's a glimpse of what you'll discover inside
How to get clear on your role and responsibilities, so instead of feeling overwhelmed by competing priorities, you know exactly what you need to focus on to drive the business forward
The CEO Time Audit Process to uncover exactly what tasks are keeping you stuck in the weeds and that shouldn’t be on your plate
How to effectively delegate by setting clear expectations, holding people accountable and transferring ownership, not just tasks
The Effective CEO Planning Process: 90-day planning, weekly reviews and daily prioritization, built to get you reacting less and finishing each week knowing what actually moved forward.
Energy management strategies to help you stay focused and performing at your best, so that you can scale your company without burning out
How to get your team solving their own problems, so you stop being the answer to every question and they start building real capability.
Ways to run better meetings, defend your time, create feedback loops within the business and get more out of your 1-1s
Practical mindset tools and mental frameworks to break the overthinking, second-guessing and feeling like you're still figuring it out, so you can lead with real confidence instead of winging it.
The shift every CEO eventually has to make: from being the bottleneck to leading at the level your business actually needs.
Here's everything you get for $7
The Effective CEO 2.0 e-book
The Effective CEO 2.0 e-book
The practical process I've used with CEOs in 18+ countries to help them get clear on what to focus on, take back control of their time, delegate with confidence and stop ending every week wondering what actually moved forward.
Read in a few hours. Apply it immediately.
The practical process I've used with CEOs in 18+ countries to help them get clear on what to focus on, take back control of their time, delegate with confidence and stop ending every week wondering what actually moved forward.
Read in a few hours. Apply it immediately.
Bonus 1: The CEO Planning Process training
A video walkthrough of the exact planning process I use with private clients, taking you step-by-step through the core concepts of the book.
Bonus 2: The Effective CEO Digital Planner
Use this planner to structure your days, allocate your time and ensure your focus is on the priorities that actually matter.
Bonus 3: The Operator To CEO Guide
Discover why you're still stuck in the weeds, over-involved and what needs to change for you to become the leader your business needs.
Bonus 1: The CEO Planning Process training
A video walkthrough of the exact planning process I use with private clients, taking you step-by-step through the core concepts of the book.
Bonus 2: The Effective CEO Digital Planner
Use this planner to structure your days, allocate your time and ensure your focus is on the priorities that actually matter.
Bonus 3: The Operator To CEO Guide
Discover why you're still stuck in the weeds, over-involved and what needs to change for you to become the leader your business needs.
About The Author
Byron Morrison is the author of 5 best selling books and he's helped CEOs in 18 countries to upgrade the way they think, lead and operate so that they can become the leader their business needs.
About The Author
Byron Morrison is the author of 5 best selling books and he's helped CEOs in 18 countries to upgrade the way they think, lead and operate so that they can become the leader their business needs.
The guarantee
I'm confident this book will change how you think about your time and your role.
If you read it, apply what I've shared and genuinely don't think it was worth many times the $7 investment, just send me an email and I'll refund you in full.
FAQS
Who is this book for?
CEOs, founders, managing directors and senior executives who want to stop spending their days reacting to problems and start focusing on the work that actually moves the business forward.
Is this just another productivity book?
No. Most productivity books teach you how to organize more work. This one shows you how to stop doing work you shouldn't be doing in the first place. It's a practical operating system built specifically for CEOs.
My business is already doing well. Will this still help me?
Yes. The CEOs who get the most from this book are often the ones whose businesses have already grown to the point where the role has become heavier than it used to be.
When will I receive it?
Immediately. As soon as you complete your order the book and bonuses are sent straight to your inbox.
Is there a physical version?
Yes, you can order a paperback on Amazon.
What do I need to read it?
Any phone, tablet or computer.
What other CEOs say about
The Effective CEO 2.0
GET OUT OF THE WEEDS
TAKE BACK CONTROL OF YOUR TIME
AND FINALLY FOCUS ON THE WORK THAT ACTUALLY MOVES THE BUSINESS FORWARD
GET OUT OF THE WEEDS
TAKE BACK CONTROL OF YOUR TIME
AND FINALLY FOCUS ON THE WORK THAT ACTUALLY MOVES THE BUSINESS FORWARD
The Effective CEO 2.0 just $7